Privacy Policy

This Privacy Policy describes how ScaleLocal (“Company,” “we,” “us,” or “our”) collects, uses, stores, shares, and protects information when you visit our website, use our services, or interact with our AI-powered tools. By using our website or services, you consent to the practices described in this policy.

1. Information We Collect

We collect information in the following ways:

• Information You Provide Directly: When you fill out a form, request a digital audit, use our ROI calculator, subscribe to a plan, or contact us, you may provide your name, email address, phone number, business name, industry, and other relevant information.
• Information Collected Automatically: When you visit our website, we may automatically collect technical data including your IP address, browser type, operating system, referring URL, pages visited, time spent on pages, and general geographic location through standard web analytics tools and cookies.
• Information from Third-Party Sources: In the course of delivering our marketing services, we may collect publicly available business information from sources including Google Business Profiles, public directories, government records, and publicly accessible websites. This may include business names, addresses, phone numbers, customer reviews, and other freely accessible data.
• AI Interaction Data: When you or your prospects interact with ScaleLocal-managed AI tools (including chat assistants and AI receptionists), those interactions may be recorded, transcribed, and stored. This includes text-based chat conversations, voice call transcripts, and any voluntarily provided information.

2. How We Use Your Information

We use the information we collect for the following purposes:

• Service Delivery: To deliver purchased marketing services, including website development, SEO, advertising management, lead generation, and reporting.
• Lead Generation & Management: To capture, qualify, and route leads to your business through managed channels (website forms, phone calls, chat, SMS, and direct messages).
• AI Tool Operation: To configure, operate, and improve AI chat assistants and receptionists. AI interaction data is used to ensure accurate responses and improve service quality.
• Communication: To contact you regarding your account, service updates, performance reports, billing, and support.
• Analytics & Improvement: To analyze website traffic and user behavior to improve our services.
• Compliance & Legal: To comply with applicable laws, regulations, legal processes, and to protect our rights, privacy, safety, or property.

3. Public Data Collection & Usage

As part of our marketing services, ScaleLocal may gather publicly available information about businesses and individuals from sources accessible to the general public (e.g., Yelp, social media profiles, government databases).

We do not guarantee the accuracy, completeness, or currentness of any publicly sourced data. Public data is used solely for delivering contracted marketing services, competitive analysis, lead enrichment, and prospect outreach. We do not sell publicly gathered data to third-party data brokers.

4. AI-Specific Data Practices

ScaleLocal deploys AI-powered tools on behalf of our clients, including:

• AI Chat Assistants: Text-based chatbots embedded on client websites that engage visitors, capture lead information, and route inquiries.
• AI Receptionists: Voice-based systems that answer phone calls, qualify callers, book appointments, and capture contact information.

Data collected by AI tools is stored within ScaleLocal’s CRM platform and is accessible to the client whose business the AI represents.

No Third-Party AI Training: AI interaction data is not used to train third-party foundational AI models. Conversation data collected by ScaleLocal’s AI tools is used solely for service delivery and quality improvement within our specific platform.

5. Cookies & Tracking Technologies

Our website uses cookies, pixels, and similar technologies for:

• Essential Cookies: Required for basic website functionality and security.
• Analytics Cookies: Used to understand visitor interactions (e.g., Google Analytics).
• Advertising Cookies: Used to deliver relevant advertisements and measure campaign performance (e.g., Google Ads, Meta).

You may control cookie preferences through your browser settings. Disabling cookies may affect website functionality.

6. How We Share Information

We do not sell your personal information. We share information only in the following limited circumstances:

• Service Providers: We use third-party platforms (CRMs, SMS delivery, analytics, payment processors like Stripe). These providers receive only the information necessary to perform their functions and are contractually obligated to protect your data.
• Client Access (As a Data Processor): If you are a prospect interacting with a ScaleLocal-managed AI tool or client website, the client (business owner) will have full access to your inquiry data, contact information, and conversation transcripts.
• Legal Requirements: We may disclose information if required by law, regulation, subpoena, or to protect the safety and rights of ScaleLocal, our clients, or the public.

7. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy. Specifically:

• Client account data: Retained for the duration of the active service engagement and for up to two (2) years following termination for legal compliance.
• Lead and prospect data: Retained within the client’s CRM account for the duration of the engagement.
• AI interaction transcripts: Retained for a maximum of twelve (12) months for service quality and dispute resolution, then deleted unless a legal hold requires extended retention.

8. Data Security

We implement reasonable administrative, technical, and physical safeguards—including encrypted data transmission (SSL/TLS), access controls, and secure password policies—to protect information. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

9. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request that we correct inaccurate information.
• Deletion: Request that we delete your personal information, subject to legal and contractual retention requirements.
• Opt-Out: Opt out of marketing communications at any time by clicking the unsubscribe link in our emails.

To exercise these rights, contact us at the information provided in Section 13. We will respond to verifiable requests within thirty (30) days.

10. State Privacy Law Compliance

ScaleLocal complies with the Massachusetts Data Privacy Law (201 CMR 17.00) and implements a written information security program (WISP). If you are a resident of a state with comprehensive privacy rights (such as California, Colorado, Virginia, etc.), you may exercise your respective state rights by contacting us directly.

11. Children’s Privacy

Our B2B services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children.

12. Changes to This Policy

ScaleLocal reserves the right to update this Privacy Policy at any time. Material changes will be posted on this page with an updated date. Active clients will be notified of material changes via email. Continued use of our services constitutes acceptance of the updated policy.

13. Contact Us

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