This Privacy Policy explains how ScaleLocal (“ScaleLocal,” “we,” “us,” or “our”) collects, uses, stores, shares, and protects information when you visit our website at www.scalelocal.net, submit our lead intake form, or communicate with us by phone, text message, or email. By using our website or contacting us, you agree to the practices described in this policy.
About our two roles. When ScaleLocal collects information for our own marketing, sales, and operations — for example, when you contact us about becoming a client — ScaleLocal decides how that information is used. When ScaleLocal builds websites, forms, or AI tools that run on behalf of a client business, we handle the information collected through those tools as a service provider on that client’s behalf, and the client’s own privacy practices govern how that information is ultimately used. This policy describes what we do with information collected for ScaleLocal’s own purposes.
Who We Are
ScaleLocal™ is an SEO web design and AI growth agency for local service businesses. ScaleLocal is a sole proprietorship doing business as “ScaleLocal” under Massachusetts Business Certificate BC-26-28, operating in Tewksbury, Massachusetts 01876. We are a service-area business serving Massachusetts and New England. For any question about this Privacy Policy or your information, contact us at hello@scalelocal.net.
1. Information We Collect
We collect information in the following ways:
- Information you submit through our lead intake form. When you complete the form on our Get Started page, you may provide your name, business name, phone number, email address, your trade or industry, your website address, your monthly marketing budget range, and any message or details you choose to share. You provide this information voluntarily so we can prepare a tailored growth plan and follow up with you.
- Information you provide when you contact us. If you call, text, or email us, we keep a record of that communication and any details you share.
- Information collected automatically. When you visit our website, we automatically receive standard technical data such as your IP address, browser type, device type, operating system, the pages you view, the links you click, the date and time of your visit, the page that referred you, and general geographic location (such as city or region). This is collected through cookies and similar technologies, as described in Section 4.
- Marketing source and campaign data. When you arrive from an ad, search result, or referral link, we may capture campaign tracking information — for example UTM parameters in the URL and the referring source — so we can understand which marketing channels work and attribute inquiries accurately.
2. How We Use Your Information
We use the information we collect to:
- Respond to your inquiry, prepare a growth plan or proposal, and follow up with you about working together;
- Contact you by phone, text message, and email about your inquiry and our services, where you have agreed to be contacted (see Section 3);
- Operate, secure, and improve our website and understand how visitors use it;
- Measure the performance of our marketing and understand which channels bring in inquiries;
- Keep business records and comply with applicable laws and legal obligations.
3. Communications — Text Messages, Calls, and Email
Text messages (SMS). If you provide your phone number and agree to be contacted, we may send you text messages related to your inquiry, such as follow-ups, scheduling, and updates. Message frequency varies. Message and data rates may apply, depending on your mobile carrier and plan. Consent to receive text messages is not a condition of purchasing any product or service.
How to stop text messages. You can opt out of text messages at any time by replying STOP to any message you receive from us. After you reply STOP, we will not send you further marketing or follow-up text messages. You may reply HELP for help, or contact us at hello@scalelocal.net or 978.662.7580.
Calls. If you provide your phone number, we may call you about your inquiry. You can ask us to stop calling at any time.
Email. We may send you email about your inquiry and our services. You can opt out of marketing email at any time by using the unsubscribe link in any marketing message or by contacting us. We will still send transactional or service-related email where needed (for example, replying to a question you sent us).
4. Cookies and Analytics
Our website uses cookies and similar technologies. Cookies are small files stored on your device that help a website function and help us understand how the site is used.
- Essential cookies support basic website functionality and security.
- Analytics cookies and identifiers. We use Google Analytics 4, deployed through Google Tag Manager, to understand how visitors find and use our website — for example which pages are viewed, how visitors move through the site, and which marketing channels bring in traffic. To do this, Google Analytics 4 and Google Tag Manager set cookies and assign identifiers in your browser and may collect data such as your approximate location, device and browser information, and pages viewed. This information helps us measure traffic and improve the site; we do not use it to identify you personally by name.
You can control or delete cookies through your browser settings, and most browsers let you block cookies or alert you when one is set. Disabling cookies may affect how parts of the site work. You can also opt out of Google Analytics across all websites using the browser add-on Google provides for that purpose. Our website may also display a cookie notice giving you the option to acknowledge or decline non-essential analytics cookies.
5. How We Share Information
We do not sell your personal information. We share information only in these limited situations:
- Service providers. We use trusted third-party providers to operate our business — including an analytics provider, our customer relationship management (CRM) system (referred to as the ScaleLocal CRM), and communications providers that help us send text messages and email. These providers receive only the information needed to perform their function for us and are expected to protect it and use it only on our behalf.
- Legal and safety reasons. We may disclose information if required by law, regulation, subpoena, or legal process, or where necessary to protect the rights, property, or safety of ScaleLocal, our clients, or others.
- Business transfers. If ScaleLocal is involved in a merger, acquisition, or sale of assets, information may be transferred as part of that transaction.
6. Data Retention
We keep personal information for as long as needed for the purposes described in this policy — for example, to respond to your inquiry, to manage a current or prospective client relationship, and to keep reasonable business records. When information is no longer needed, we take steps to delete it or remove information that identifies you, unless a longer retention period is required or permitted by law.
7. Data Security
We use reasonable administrative, technical, and physical safeguards — such as encrypted data transmission (SSL/TLS) and access controls — to help protect the information we hold. No method of transmission over the Internet or method of electronic storage is completely secure, so we cannot guarantee absolute security.
8. Your Choices
You have choices about your information:
- Text messages: reply STOP to any text message from us to opt out.
- Marketing email: use the unsubscribe link in any marketing email, or contact us to be removed.
- Phone calls: ask us to stop calling and we will honor the request.
- Cookies and analytics: manage cookies through your browser settings, decline non-essential analytics cookies where our site offers that option, or use Google’s analytics opt-out add-on.
- Access, correction, and deletion: you may ask us for a copy of the personal information we hold about you, ask us to correct it, or ask us to delete it. We will respond to reasonable, verifiable requests, subject to any information we are required or permitted by law to keep.
To exercise any of these choices, contact us at hello@scalelocal.net or 978.662.7580. Depending on where you live, you may have additional privacy rights under your state’s laws; we will honor applicable rights when you contact us. We will not discriminate against you for exercising a privacy right.
9. Children’s Privacy
Our website and services are intended for businesses and the adults who run them. They are not directed to children, and we do not knowingly collect personal information from anyone under 18. If you believe a child has provided us information, please contact us so we can remove it.
10. Third-Party Links
Our website may link to other websites we do not operate. This Privacy Policy does not apply to those sites, and we are not responsible for their content or privacy practices. We encourage you to review the privacy policy of any website you visit.
11. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the effective date at the top of this page and post the updated policy here. Your continued use of our website after an update means you accept the revised policy.
12. Contact Us
ScaleLocal™
Massachusetts Business Certificate BC-26-28
Tewksbury, MA 01876
Email: hello@scalelocal.net
Phone: 978.662.7580
© 2026 ScaleLocal™. All rights reserved.