The automation layer that catches every lead while you work.
A missed call, a 9pm message, a quote that never got followed up — that’s where jobs leak out. ScaleLocal layers AI onto your business that answers, captures, and books, around the clock, in your business’s voice.
Six ways the system works while you’re on the job
Each of these is a real, configured tool — not a chatbot bolted on. Which ones you get depends on your plan; the tier is listed on every card.
AI Chat Widget
A branded chat agent on your site that answers questions, captures the lead, and — on Ascent and up — books the appointment straight onto your calendar. Text and voice, 24/7.
AI Receptionist
A full voice agent that answers every call 24/7, talks like a member of your team, qualifies the caller, and books the job. The call you would have missed becomes a booked appointment.
Missed-Call Recovery
Your tracked ScaleLocal number records and transcribes every call and flags every missed one instantly — so a call that goes unanswered never quietly becomes a lost customer.
AI Review Engine
Automatically requests reviews from happy customers and monitors what comes in. On Summit and up, the AI drafts a thoughtful response to every review — so your reputation is managed without you watching it.
AI Follow-Up Engine
Recovers the leads that didn’t convert on the first touch — the form fill that went quiet, the quote that stalled. The AI keeps working them so good leads don’t go cold in an inbox.
AI Sales Agent
The flagship agent: qualifies leads, works them through objections, and pins down the next step — the kind of follow-through a busy owner rarely has time for. Paired with the Re-Engagement & Referral Engine that works your past customers every month.
The AI grows with you, level by level
Each ScaleLocal plan adds more of the automation layer. Start where you are — everything you already have carries up.
Basecamp
AI Chat Widget & missed-call recovery.
Ascent
+ Calendar booking in chat & the basic Review Engine.
Summit
+ AI Receptionist, full Review Engine & Follow-Up Engine.
Apex
+ AI Sales Agent, Re-Engagement & Referral Engine.
Not sure which automations you actually need?
Tell us how leads reach you today — we’ll show you exactly where they’re leaking and which tools plug it.