Four plans. Compare them on your own terms.
Collapse a column to focus, collapse a category to skim, flip on “differences only,” or pick any two plans to see exactly what the step up buys.
Four levels. One direction. You only pay for the altitude you actually need.
ScaleLocal is built as a climb, not a menu. Most agencies hand you a list of options and let you guess. We did the opposite — we structured the levels so you start where your business is today, and only step up when the numbers say you're ready. Every tier above includes everything in the tier below, so nothing you build at Basecamp gets thrown away when you reach Summit or Apex.
If your business is missing calls during the day, you don't need an AI sales agent — you need an AI receptionist. If you're invisible on Google, you don't need a custom mobile app — you need local SEO and AI search positioning. The four levels were designed against the four most common revenue leaks for local service businesses: no website (or a bad one), no visibility, no lead capture, no follow-up at scale. Match the leak to the level.
One more thing worth saying out loud: every monthly plan includes the website build at no extra cost. You don't pay separately for a website and then a marketing service on top. We start the demo build the day you sign, you see something live within 48 hours, and you only activate the plan once you approve what we ship. That's how confident we are that the foundation is worth what you're paying for.
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Every plan includes a one-time setup fee, fully waived on a 6 or 12-month partnership — which also takes 10–15% off the monthly. Each level includes everything in the level below it.
Not sure which level fits?
Tell us about your business — we’ll recommend the right plan and show you why, no pressure.
If this sounds like you, start here.
We don't sell up. We match the level to what your business actually needs right now. Here's how the four levels typically land.
Basecamp — if you have no website (or one that's hurting you)
You're a newer business, or your current site looks like it was built in 2014. You're getting customers, but most of them are referrals or word-of-mouth — not Google. Your first move is a real foundation: a modern, SEO-engineered website that converts, plus an AI chat widget, tracked phone number with missed-call recovery, and CRM integration so leads stop disappearing into voicemail. Best for businesses under $300K/year in revenue or anyone whose website embarrasses them.
See what's in Basecamp →Ascent — if you have a site but you're invisible on Google
Your website looks fine. The problem is nobody finds it. You don't show up in local search, your Google Business Profile is half-empty, and you have no idea whether ChatGPT or Gemini even know you exist. Ascent layers local SEO, GBP management, AI search positioning, and a smarter chat widget with direct calendar booking on top of the Basecamp foundation. Best for businesses with a working site but a visibility problem.
See what's in Ascent →Summit — if you're losing leads because you can't answer or follow up fast enough
You're getting leads. The leak isn't visibility — it's capture. You miss 3 or more calls a day, leads don't get same-day follow-up, and you're paying for ads where the booking rate is far below what the click-through deserves. Summit adds the AI Receptionist (24/7 call answering and booking), the full AI Review Engine, and the AI Follow-Up Engine that recovers leads who don't convert on the first touch. Best for established businesses doing $300K–$1M/year who want to stop bleeding warm leads.
See what's in Summit →Apex — if you're scaling and want the entire growth engine running in the background
You're past the lead-capture problem — now you want compounding growth. Referrals are working but unsystematized. Past customers go quiet. Your team is buried in operations and can't always close warm leads fast. Apex adds the AI Sales Agent that qualifies and handles objections, the Re-Engagement & Referral Engine that works past customers every month, your own branded mobile app for the whole team, and monthly strategy with priority support. Best for businesses above $750K/year that want to double without doubling headcount.
See what's in Apex →Pricing questions, answered honestly.
These are the questions we hear most often on real calls. If something isn't here, ask us — we'd rather have a five-minute conversation than have you guess.
What's actually included in the website build at each tier?
Every monthly plan includes the full website build at no additional cost — not a template, not a one-pager, a real custom site built on the ScaleLocal SEO-engineered framework. Basecamp through Apex all start with the same foundation: modern design, mobile-perfect, fast load, clean schema, AI-search-ready. What changes between tiers is what's layered on top of the site (chat widget capabilities, local SEO depth, AI receptionist, AI follow-up, branded app, etc.). The site itself is yours from day one. No separate one-time fee, no upcharge to upgrade tiers later.
Can I cancel? What happens to my website if I do?
Month-to-month plans cancel anytime with 30 days' notice. Six- and twelve-month partnerships have a term commitment in exchange for the waived setup fee and the 10–15% monthly discount — you can still leave, you just don't get the discount back. As for your website: you own your content, your domain, and your brand. If you leave, we export your content and you can move to any host. The AI tools (receptionist, follow-up, review engine, sales agent) live inside our infrastructure, so those stop with the service — but the site, the customer data, the GBP work, all of that is yours.
Why is there a setup fee at all?
The setup fee covers the work that happens before you ever see a result — the custom site build, content migration, schema implementation, GBP audit and rebuild, AI training on your business, integration of every tracked phone number, calendar, and form. That's typically 40–80 hours of actual work depending on the tier. On month-to-month it's a real fee because we're absorbing that work in the first 30 days. On a six- or twelve-month partnership we waive it entirely because the relationship is long enough that we make the cost back through the service itself. Most clients choose twelve-month for exactly this reason — the math is obvious.
I'm not sure which tier I need. Can I start lower and upgrade?
Yes. Every tier is cumulative — Ascent is Basecamp plus more, Summit is Ascent plus more, Apex is Summit plus more — so when you upgrade, nothing gets thrown away or rebuilt. You're literally just adding the next layer. We recommend starting at the tier that solves your current leak, not the one that solves a leak you might have in twelve months. Upgrading later is one Slack message and a billing change — no migration, no downtime. If you're not sure, take ten minutes on a discovery call and we'll point you to the right starting line.
How long until I actually see results?
We don't sell guaranteed lead counts — we sell a system that captures the leads currently leaking and lowers your cost per lead over time. Specifically: the website goes live within 48 hours of you signing. AI tools (chat, receptionist, follow-up) start capturing the day after launch. Local SEO and AI-search visibility typically take 30–90 days to show meaningful movement in Google rankings — that's a Google timeline, not a ScaleLocal timeline, and anyone who promises faster is lying. Reviews, GBP optimization, and missed-call recovery start producing measurable change in the first 2–4 weeks. We track all of it in your monthly visibility report.
What's the difference between Summit and Apex specifically?
Summit is the lead-capture stack. Apex is the lead-capture stack plus a sales and retention engine. Concretely: Summit gives you the AI Receptionist, full Review Engine, and Follow-Up Engine — the tools that stop leaks. Apex adds the AI Sales Agent (qualifies inbound leads and handles common objections before they reach you), the Re-Engagement & Referral Engine (works your past customer list every month for repeat business and referrals), and your own branded mobile app where your whole team can see leads, calls, jobs, and reviews in one place. If you're losing warm leads, Summit. If you're trying to systematize compounding growth past warm leads, Apex.
Do you work with my industry?
If you're a local service business serving homeowners or other small businesses, almost certainly yes. We have published playbooks for HVAC, plumbing, contractors, electricians, dental and medical practices, legal and financial professionals, auto services, landscaping, roofing, restaurants, salons and wellness, med spa, veterinary, fitness studios, cleaning, and pest control. The methodology adapts. If you're in a regulated industry (legal, financial, medical), we tune the messaging for your compliance requirements — HIPAA-aware automation for dental and medical, bar-rule-aware language for legal, FINRA-aware framing for financial advisors. If you're not sure your industry fits, just ask.
I already have a website and some AI tools. Why would I switch?
You probably wouldn't, unless what you have isn't working. Most businesses who switch to us have one of three problems: (1) their website was built once and has been quietly losing ground for two or three years; (2) they bought AI tools individually (a chatbot from one vendor, a review tool from another, an answering service from a third) and the stack doesn't talk to itself, so leads still leak between the cracks; or (3) they're paying $3K–$5K/month to an agency that hasn't shown them a clear ROI in six months. We're built as a unified system, which means the receptionist, chat, follow-up, and CRM are all the same product talking to the same lead record. That integration is most of the value.
You're cheaper than agencies quoting $3K–$5K/month. What's the catch?
No catch. The reason most agencies charge that much is they're rebuilding the same systems from scratch for every client — custom CRM hookups, custom site builds, custom integration work, and the labor to maintain it. We productized all of it. The website framework is standardized so a custom site takes 48 hours instead of 6 weeks. The AI tools are built into one platform instead of stitched from five vendors. The result is the same work for the client at a fraction of the operating cost for us, which we pass along as the price you actually see. We make our money on volume and retention, not on inflated hourly rates.
What if I outgrow Basecamp mid-month?
Just message us. We prorate the upgrade for the rest of the current billing cycle, activate the new tier's tools the same day, and your next invoice is at the new monthly. No setup fee on an upgrade (you already paid that at signup, or it was waived on a partnership term). Most upgrades happen because a client crosses a threshold — first time they hit 4 missed calls a day, first time they want to systematize referrals, first time they wish they had a real follow-up engine instead of a sticky note system. We don't push upgrades. We just make them frictionless when you're ready.
Still not sure?
Take ten minutes on a call. We'll look at your business, your current site, and your competitors, then tell you exactly which tier fits — even if it's the cheapest one. Get your custom plan →