Core Strategy: High-Ticket Trust & Long-Cycle Nurturing
Contractors compete on trust, portfolio quality, and pricing transparency. Your marketing needs to answer budget and timeline questions upfront to filter tire-kickers and attract serious customers.
Foundation — $497/month
Keeps digital presence credible when people search your brand after a referral. GBP updates, directory accuracy. This is essentially a "credibility tier" for businesses already getting referrals.
Momentum — $1,297/month
Standard SEO for primary services. Optimized project galleries, website answers budget and timeline questions to filter tire-kickers. Captures customers in the research phase.
Authority — $1,997/month
Deep-dive content ("Cost to remodel a kitchen"), "Before & After" gallery SEO, retargeting ads during research phase. Targets customers actively planning and budgeting projects. Expectation: 15-30 high-value leads/month.
Questions You Should Ask Any Agency
- How do you track which digital channel resulted in a signed $30,000 contract, not just form fills? You need ROI tracking that connects to actual closed deals, not vanity metrics.
- How do you capture leads in the 'budgeting' phase versus ready to build today? Long sales cycles mean nurturing prospects months in advance. Do they have a strategy for this?
- What is your strategy for optimizing photo galleries so they help SEO ranking? Your portfolio is both a sales tool and an SEO asset. Does the agency understand this?