Core Strategy: Hyper-Visual Appeal & Foot Traffic Volume
Restaurant marketing is visual-first. Beautiful food photos, positive reviews, and consistent availability information across all platforms drive reservations and walk-ins.
Foundation — $497/month
Claiming and managing Google, Yelp, TripAdvisor, OpenTable listings plus basic social posting. Establishes online presence across all major platforms. Expectation: 3-6 new customer visits/month.
Momentum — $1,297/month
Professional review management, consistent social content, seasonal email/text promotions. Builds audience and repeat customer relationships through active engagement. Expectation: 8-25 new customer visits/month.
Authority — $1,997/month
High-end food photography, localized Instagram/TikTok ads ("Best Date Night Spot"), influencer outreach. Drives aggressive awareness and drives volume on demand. Expectation: 15-50 new customer visits/month.
Questions You Should Ask Any Agency
- How do you measure social ad ROI and prove it resulted in diners in the door? Social ads are easy to run, but do they drive actual reservations and walk-ins?
- How do you handle reputation management and respond to negative Yelp/Google reviews? Bad reviews can tank bookings. Does the agency have a response strategy?
- Can you dynamically adjust ad spend to push traffic on slow nights while pausing on sold-out weekends? You need flexibility to maximize capacity. Do they have this capability?