Core Strategy: Aesthetic Branding & Booking Friction Reduction
Salon clients search visually first, then book. Your marketing needs to showcase stunning work and eliminate friction between discovery and booking.
Foundation — $497/month
GBP ranking in map pack with booking software integration (Mindbody, Vagaro). Establishes online booking as the default way customers find and schedule with you. Expectation: 3-6 new appointments/month.
Momentum — $1,297/month
Treatment-specific SEO (rank for specific services, not just "salon"), active visual portfolio management. Targets customers looking for specific services and stylists. Expectation: 8-25 new appointments/month.
Authority — $1,997/month
Aggressive Instagram/TikTok advertising, influencer partnerships, SEO for high-ticket treatments (Balayage, Medical Spa). Captures affluent clients seeking premium services. Expectation: 15-50 new high-value bookings/month.
Questions You Should Ask Any Agency
- Can you integrate analytics directly into our salon booking software? You need to see which marketing channels drive actual bookings, not just clicks.
- Do you run visual ad campaigns on Instagram/TikTok, or only Google Search? Salon marketing is visual-first. Do they have expertise in social video ads?
- How do you target affluent clients for high-end treatments rather than standard low-margin cuts? Not all bookings are equal. Can they attract premium clients?