Core Strategy: High-Urgency Emergency Response
When a pipe bursts or the AC dies in July, the customer calls the first available, highly-rated company they see. Your marketing needs to dominate that moment of urgency.
Foundation
Foundation — $497/month
Expected leads: 3-6 high-intent emergency leads/month
Google Local Services Ads (LSA) management. Pay Google for leads, we manage the platform to ensure you aren't charged for junk calls. This tier focuses on emergency response positioning.
Momentum
Momentum — $1,297/month
Expected leads: 8-25 high-intent leads/month
Expanded LSA management plus Google Maps optimization for 8-25 mile radius. Heavy conversion optimization — mobile "Call Now" button immediately visible. This is where you start competing for premium positioning.
Authority
Authority — $1,997/month
Expected leads: 15-50 total leads/month
Aggressive LSA combined with advanced SEO for high-ticket non-emergency searches (e.g., "tankless water heater installation"). Captures both emergency and planned service leads.
Questions You Should Ask Any Agency
- What is your exact process for disputing and getting our money back for 'wrong number' calls from Google LSAs? Bad leads cost money. Does the agency actively dispute invalid charges?
- How do you build SEO authority for high-margin, planned installations rather than just emergency repairs? Emergency calls are good, but planned installations are more profitable. What's the long-term strategy?
- If our crews are fully booked for the day, how quickly can you pause our ad campaigns? You need speed to scale and cap demand. Can they respond in minutes during peak demand?