Core Strategy: High-Ticket Trust & Long-Cycle Nurturing
Contractors compete on trust, portfolio quality, and pricing transparency. Your marketing needs to answer budget and timeline questions upfront to filter tire-kickers and attract serious customers.
Basecamp — $249/month
Keeps your digital presence credible when people search your brand after a referral — GBP updates and directory accuracy. A credibility baseline for businesses already getting referral work.
Ascent — $597/month
Standard SEO for your primary services, optimized project galleries, and a website that answers budget and timeline questions to filter tire-kickers and capture customers in the research phase.
Summit — $997/month
Deep-dive content (“Cost to remodel a kitchen”), “Before & After” gallery SEO, and retargeting that reaches customers actively planning and budgeting projects.
Apex — $1,497/month
The full system — SEO, AI lead capture and follow-up, review automation, and reporting — built to win high-value projects across your whole service area.
Questions You Should Ask Any Agency
- How do you track which digital channel resulted in a signed $30,000 contract, not just form fills? You need ROI tracking that connects to actual closed deals, not vanity metrics.
- How do you capture leads in the 'budgeting' phase versus ready to build today? Long sales cycles mean nurturing prospects months in advance. Do they have a strategy for this?
- What is your strategy for optimizing photo galleries so they help SEO ranking? Your portfolio is both a sales tool and an SEO asset. Does the agency understand this?