Core Strategy: High-Urgency Emergency Response
When a pipe bursts or the AC dies in July, the customer calls the first available, highly-rated company they see. Your marketing needs to dominate that moment of urgency.
Basecamp — $249/month
Google Local Services Ads (LSA) management — you pay Google for leads, we manage the platform so you aren’t charged for junk calls. Emergency-response positioning.
Ascent — $597/month
Expanded LSA management plus Google Maps optimization for an 8–25 mile radius, with heavy conversion work — a mobile “Call Now” button immediately visible.
Summit — $997/month
Full search optimization plus AI call answering so every emergency call is captured 24/7 — the first to answer wins the high-margin job.
Apex — $1,497/month
The complete growth engine — SEO, AI receptionist, review and follow-up automation, and reporting — built to dominate emergency and project demand.
Questions You Should Ask Any Agency
- What is your exact process for disputing and getting our money back for 'wrong number' calls from Google LSAs? Bad leads cost money. Does the agency actively dispute invalid charges?
- How do you build SEO authority for high-margin, planned installations rather than just emergency repairs? Emergency calls are good, but planned installations are more profitable. What's the long-term strategy?
- If our crews are fully booked for the day, how quickly can you pause our ad campaigns? You need speed to scale and cap demand. Can they respond in minutes during peak demand?