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DENTAL & MEDICAL MARKETING

Patient trust starts with your digital presence — not your waiting room.

Healthcare marketing lives or dies by HIPAA compliance and an overwhelming volume of recent 5-star reviews. Here is the transparent breakdown for medical and dental practices.

Core Strategy: Patient Trust & Reputation Management

In healthcare, your online reputation drives patient decisions before they ever meet you in person. The right marketing captures new patients while protecting patient privacy.

Basecamp

Basecamp — $249/month

$249/mo · setup $497 (setup fee waived on a 6 or 12-month commitment)

Review acceleration — automated texts to patients after appointments — plus GBP maintenance. Establishes baseline online credibility.

Ascent

Ascent — $597/month

$597/mo · setup $797 (setup fee waived on a 6 or 12-month commitment)

Active reputation management, local SEO for high-value keywords (“Emergency Dentist”), and HIPAA-compliant contact forms that attract specific patient types.

Summit

Summit — $997/month

$997/mo · setup $1,497 (setup fee waived on a 6 or 12-month commitment)

Full search optimization for your highest-value treatments, conversion-focused website work, and call capture so new-patient inquiries convert to booked appointments.

Apex

Apex — $1,497/month

$1,497/mo · setup $1,997 (setup fee waived on a 6 or 12-month commitment)

The complete growth engine — SEO, AI call answering and follow-up, review automation, and reporting — built to fill the schedule and grow practice value.

Questions You Should Ask Any Agency

  1. Is all of your lead tracking, form submission, and call recording 100% HIPAA compliant? Healthcare penalties for non-compliance are severe. Verify this in writing.
  2. How do you separate existing patients calling from brand-new patient leads in reporting? You want to grow new patients, not just maintain existing ones. Can they measure this?
  3. What is your strategy for ranking us for lucrative specialized procedures rather than just 'general dentist near me'? Not all leads are equal. Can they target high-value procedures?
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