Core Strategy: Aesthetic Branding & Booking Friction Reduction
Salon clients search visually first, then book. Your marketing needs to showcase stunning work and eliminate friction between discovery and booking.
Basecamp
Basecamp — $249/month
$249/mo · setup $497 (setup fee waived on a 6 or 12-month commitment)
GBP ranking in the map pack with booking-software integration (Mindbody, Vagaro). Makes online booking the default way customers find and schedule with you.
Ascent
Ascent — $597/month
$597/mo · setup $797 (setup fee waived on a 6 or 12-month commitment)
Treatment-specific SEO (rank for specific services, not just “salon”) plus active visual portfolio management that targets customers looking for specific services and stylists.
Summit
Summit — $997/month
$997/mo · setup $1,497 (setup fee waived on a 6 or 12-month commitment)
Deeper search optimization, conversion-focused website work, and call/message capture so high-value bookings convert and rebook.
Apex
Apex — $1,497/month
$1,497/mo · setup $1,997 (setup fee waived on a 6 or 12-month commitment)
The full system — SEO, AI booking and follow-up, review automation, and reporting — built to grow appointment value and retention.
Questions You Should Ask Any Agency
- Can you integrate analytics directly into our salon booking software? You need to see which marketing channels drive actual bookings, not just clicks.
- Do you run visual ad campaigns on Instagram/TikTok, or only Google Search? Salon marketing is visual-first. Do they have expertise in social video ads?
- How do you target affluent clients for high-end treatments rather than standard low-margin cuts? Not all bookings are equal. Can they attract premium clients?