Core Strategy: Expertise & Authority Content
Professional services marketing is content-driven. Your marketing lives or dies by your ability to demonstrate deep knowledge and build trust with high-net-worth individuals.
Basecamp — $249/month
Establishes your digital foundation — review acceleration and directory presence (Avvo, Justia, GBP) that maintain visibility and a credibility baseline.
Ascent — $597/month
Monthly authoritative articles, technical website SEO, and Map Pack work. This is where competitive positioning begins for legal and financial services.
Summit — $997/month
Highly technical legal/tax analysis content, high-intent search traffic, and aggressive local SEO that reaches sophisticated clients seeking specialized counsel.
Apex — $1,497/month
The complete growth engine — authority content, SEO, AI intake and follow-up, review automation, and reporting — built to win high-value matters.
Questions You Should Ask Any Agency
- Who writes the content? Legal/financial background or general copywriter? Technical expertise matters. Does the agency have subject matter experts writing your content?
- How do you optimize for lead quality so partners aren't wasting billable hours? You need qualified leads, not volume. Does the agency filter for decision-makers?
- How do you find low-hanging-fruit search terms the mega-firms overlook? You can't outspend Biglaw. What's the local, niche strategy?